Case Study: Greater London Authority
GLA explores how mobile network data can support decision-making
The City Intelligence Unit at City Hall wanted greater insights on the movement of people and the numbers likely to congregate in an area at any one time. The unit commissioned City Logik to work on three pilot projects focusing on the night-time economy, high streets and major events.
City Hall data does not map people movement
Mobile data is abundant and ever-changing
Citi Logik data provides more context for decisions
This will help improve delivery of services
"Working with Citi Logik and using anonymised mobile data from Vodafone, the GLA is embarking on a pilot to see if it can add more colour to the view it has. Mobile data represents a good source of data because it is constantly available, changing and in abundance."