POWERING INSIGHTS INTO HOW PEOPLE MOVE
We deliver powerful and actionable insights that inform clients' decisions and help them optimise their businesses
Mobile Network Data
Providing decision-makers with the insights they need
Whether you need to design a new town, predict train occupancy or identify how a housing development will affect local infrastructure, our data and analytics will help you plan with confidence and make decisions in real time.
Our team of experts in population movement, transport modelling and data science help clients make informed decisions on transport and urban planning projects. We do this by providing insights including origin-destination, dwell time and journey paths on foot, in a vehicle or by train. Since 2012, we have helped to shape over 100 projects in the UK and internationally by creating customised data sets based on anonymised mobile network data (MND) and machine learning.
Anonymised Mobile Network Data
Segmented, enhanced, processed, organised
Used to analyse the movement of people
Mobile Network Data - providing insights for:
Forecast demand for services with real-time updates on train and station capacity and flow
Gather clean and robust data to help engineering partners deliver successful projects
Understand routes and average speeds for greater efficiency and reduced environmental impact
Understand where to install EV points based on where and when people charge their cars
Congestion Management
Minimise congestion and pollution by analysing traffic flow patterns
Event Planning
Make data-driven decisions on timing, road closures, diversions and staffing levels
Outdoor Advertising
Analyse population movement to establish prime locations for billboards and other formats
Insight delivered the way you want it
You need more than just data
Raw mobile network data won't give you actionable insights. It needs to be carefully filtered for the applicable geographic zones and timeframes, processed, mapped, expanded, converged and verified. It needs to be anonymised and GDPR compliant. And it needs to be in your required format.
Following this process, we'll provide the data and help you gather the insights you need to plan projects with confidence and make decisions in real time.
Selected case studies
Learn how others are using mobile network data
Here are some examples of projects we have supported. We have many more and are always discussing new use cases, so if you are looking for something in particular please get in touch.
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Citi Logik provides insight into the way people move on foot, in a vehicle or by train. Formed in 2012, we are a British technology company established to help organisations gain insights derived from anonymised mobile network data (MND) enabling them to make better decisions.