Citi Logik Analytics helps our customers make better decisions by providing valuable insights into movement and usage patterns. It isn’t about individuals – it’s about overall patterns.
Citi Logik uses two categories of data:
Anonymised aggregated location information to understand movement patterns along transport routes and in areas where people congregate. Anonymised demographic data such as age range is only used in aggregated and anonymised form. We are committed to being transparent and respectful towards the owner of any data that we seek to analyse. All our data is subject to best practice security standards to keep it anonymous and secure. In all of our analytics products, our insights are never about the individual, only the population as a whole and are always presented to our clients in an aggregate form in compliance with UK and EU Privacy guidelines.